Photo Displays at Cabela's

Isthmus Media Group owner and principle photographer - Jonah Westrich - was approached by and had the unique opportunity to provide a collection of photographs to a new Cabela's sporting goods store which recently opened in Sun Prairie, Wisconsin.

The new 86,000 sq/ft building now houses 4 separate 11-ft by 7-ft photos above the respective departments, and a private/rentable conference room adjacent to a deli and fudge shop contains over a dozen photos taken from the nearby Baraboo, Wisconsin locations of Devils Lake State Park, Parfrey's Glen, Baxters Hollow, Pewit's Nest, and surrounding countryside. A portrait and short bio is also included in this collection. Scroll down for a collection of images.

We're happy that the artwork will adorn the walls of Cabela's for 10 full years before being replaced, and hopefully inspire many visitors to visit the close-by, accessible and beautiful locations that our state has to offer.